Peru is famous worldwide because of their food; It has been recognized several times by the World Travel Awards as the “Best culinary destination in the world” reflecting the importance that Peruvians give to food
In this context, we find “La Cuadra de Salvador”, a premium peruvian steak house chain that combines Peruvian seasoning with premium Angus American meats.
We began with a design thinking workshop where we empathize with the client’s expectations and the current state of the brand. We created a digital strategy that included relevant sensory content + strategic paid media with activities differentiated by segmentations + a traceability system that allowed us to identify the channel that generated the greatest return.
What did we achieve?